Quark Quark

panta rei dans lullaby

Video - Panta Rei Danseteater 'Lullaby'

Norwegian dance company Panta Rei Danseteater, late last year, conducted a little experiment whereby three dance makers created two pieces with the same name based on the same idea, featuring three male dancers and two musicians, to see what the outcome was.

June 2nd, 2016

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Major US software company Quark, publishers of the prolific Quark Express publishing software revealed a new logo last week that bares more than a passing resemblance to the logo for our very own Scottish Arts Council.

Quark revealed the logo onto a suspecting world with the rather ironically titled press release "Show everyone why I’m different". The logo is not so much different as exactly the same as the one for the Scottish funding body, an identity they have held for several years.

The press release goes on to say;

“It’s fresh, inviting, and open,” said Glen Turpin, Quark’s director of corporate communications. “It’s radically different from our old logo. That’s why it’s the perfect symbol for the new Quark. Our company has changed dramatically. Like our new logo, once people catch a glimpse of who we are today and where we’re going, we’ll be impossible to ignore.”

More difficult to ignore when they start receiving funding applications from bemused Scottish artists in need of a few quid to get their next project off the ground.

In a response via email from Quarks press centre Jennifer Churchill said;

"We appreciate your concern that it is similar to that of the Scottish Arts Council’s logo. After doing trademark searches domestically and internationally, we are surprised that our logos look alike in some ways. The similarities were unintentional."

Article19 is less concerned than we are speechless at, some might say, the blatant plagiarism employed by Quark in creating their new identity.

SAC to their discredit would provide no comment at the time of writing regarding the issue. They would only state that several enquiries had been made concerning the similarity in the logos.

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