Part Time Press Releasing

panta rei dans lullaby

Video - Panta Rei Danseteater 'Lullaby'

Norwegian dance company Panta Rei Danseteater, late last year, conducted a little experiment whereby three dance makers created two pieces with the same name based on the same idea, featuring three male dancers and two musicians, to see what the outcome was.

June 2nd, 2016

watch now

Information obtained by Article19 under the Freedom of Information Act has revealed some interesting facts about Article19's, for want of a better word, competition in the online dance publication stakes at Londondance.com (LD)

For the coming financial year, 2005/2006, LD will receive £31,050 from ACE to continue publishing, for the most part, other people's material.

LD's application form reveals some interesting details about the site and those that manage its updates and some things that turned into nothing more than vaporware! During a conversation with Claire Hyde of Sadler's Wells it also became clear that LD does not operate in the dance sector it operates as part of the 'leisure industry!'

Leisure would appear to be the operative word with regard to the site since the Editor works for just 3 days a week for the princely sum of £15,750 per year. Ms Hyde did not warrant criticism of this cost as fair when we cited that a professional dancer working a 6 day week for a whole lot less may be a little peeved about this and that the money may be better spent on something of more use to the dance industry.

The old chestnut of 'not comparing like with like' was rolled out with Ms Hyde appearing to state that dancers were altogether less important and therefore worth a lot less money than the average 'Web Editor'.

In the vaporware stakes LD was aiming to develop a nationwide news network involving the National Dance Agency Network. When we asked Carmel Smith the sites editor about this she stated that it was 'just an idea' and apparently nothing has come of it. Sources inside the NDA network told us that they had never even heard of such a plan.

That the plan never came to fruition is probably just as well however as their ability to report on what is happening in their own backyard appears to be somewhat limited.

In the application proposal LD state that "[since] 80% of UK dance activities happen in London, londondance.com is already serving the UK-wide dance audience". Sadly they seemed to have missed the 6 week long Resolution festival as it appears nowhere in their January news section and there is no other coverage anywhere on the site of the festival.

Also missing from the site seems to be any of their own content. The application proposal makes some noise about 'Online Chat Sessions' whereby questions are submitted online for live responses. However there are only seven of these sessions from the last four years and the last one was several months ago.

One particular web chat with Mark Morris revealed the man to be as articulate as a rusty spanner and serves only to illustrate the severe limitations of the format used by LD.

After 2006 ACE will have spent over £100,000 on londondance.com and in the time we have been monitoring the site little progress seems to have been made in relation to the content they provide or the style with which they provide it. LD seems confused about whether or not it is a news/feature based publication or the Yellow Pages of dance and it comes across as not being particularly effective at either of those tasks.

If you want to know a dance company address then ask the ACE publications office for the White List. It's free and it didn't cost £100,000 to put together.

blog comments powered by Disqus

Ace Propping Up ENB