Video - Panta Rei Danseteater 'Lullaby'
Norwegian dance company Panta Rei Danseteater, late last year, conducted a little experiment whereby three dance makers created two pieces with the same name based on the same idea, featuring three male dancers and two musicians, to see what the outcome was.
June 2nd, 2016watch now
The internet and social networks may be a big part of dance marketing these days, for better or worse, but one thing all dance companies still use is the printed poster and, its landfill little brother, the flyer.
Designs on these things haven't changed for decades. Mostly this is down to theatres. Present them with a promotional poster for a dance event that doesn't have a dancer on it and they will throw a hissy fit the size of Texas.
So, here in TheLab™, we thought it might be interesting to see what we could come up with using a very different design brief for some current touring productions.
What if you were only allowed to use a limited color pallet, no dance photos, minimal graphics, uniform typefaces. What if there were no logos, no branding, no nothing, just simple, clear, concise design.
Well, the results are down below. We covered five touring companies; Jasmin Vardimon Company, Candoco, Scottish Dance Theatre, Motionhouse and Hofesh Shechter [Dance Company].
To see the graphics in a larger, clearer version then take a look at our Flickr page and use the light-box feature.
Because of the dramatic difference between screen and print resolution we've updated with a small sample of the designs at full size (for the screen). When printed (which they won't be) the design would obviously be much larger than your screen.
Jasmin Vardimon Company '7734'
Candoco Dance Company 'Renditions'
Hofesh Shechter [Dance Company] 'Political Mother'
Scottish Dance Theatre 'The Life and times of girl A'
Motionhouse Dance Theatre 'Scattered'